"The Asmodeans," Cayden says sadly, "are very good at certain ways of lying to people. And most people are very good at lying to themselves."
"I'm not the best person to explain this. I find Lawful Evil mortals difficult to see, and in my time as a man the Asmodean church was small and weak. But I will try to explain to you why the world you grew up in does not refute the truth of Hell."
"Most people do not know their own alignment. Judgement often comes as an unpleasant surprise. They aspire to some ideal - Good, Chaos, Law - and they hope and flatter themselves that they have reached it. Sometimes they are right, and sometimes they are tragically wrong. And it is often easier to do Evil, by accident or necessity or in ignorance, than Good. So while few people wish to be Evil, more are judged Evil unwillingly than Good or Neutral. Many who choose and keep to the Law find themselves in Hell rather than Axis or Heaven. But it is hard, for a man unsure of his fate, to give up Axis for the Boneyard or the Maelstrom."
"Cheliax is worse. It teaches its people that the victory of Hell over all the planes is ordained, that they cannot escape it. It tells them that if they come to Hell willingly, if they come in before the big rush, they will be better treated. It makes sure, every day of their lives, to bend them towards Evil. But above all, it makes them think repenting and achieving Neutral is harder than it truly is, and it misleads them about what Good and Evil even are."
"Raised in a world of lies, taught by the Asmodean church from birth, some of them come to believe it in truth. And the rest, thinking they cannot turn to Good, are unable to face their impending doom - the choice of Hell or the Abyss. For it is very hard, in Cheliax or out of it, without the knowledge or support of your family and friends and priests and leaders, to understand and to accept that your likely afterlife will consist of horrible torture followed by a final death, and still act to positively choose it over something far, far worse."
"But even out of Cheliax, the first instinct of people who fear Hell is to do Good. They know, instinctively, that it is Evil and not Law that threatens to wrong them. The priests of Iomedae and Erastil and Torag, of Shelyn and Sarenrae, will help them earnestly to be Good, and many are saved that way. But it is not their first advice to break your Law and deny Hell fresh victims."
"As for the spell, and scries of the afterlives and the stories of those raised from the dead: they show a truth, but not the worst truths of Hell. For Asmodeus does not wish people to fear Hell as much as they should, and so avoid it."
"There is information which the gods cannot tell Golarion, by treaty. Every Good and every Lawful afterlife sets an area apart, for new petitioners who may still be raised and people plane-shifting from the Material, any who may yet return to Golarion."
"In Axis, wondrous technology that would make each peasant richer than a king, and disease and starvation a thing of myth, is kept hidden from mortal visitors. In Heaven, the greatest weapons and spells built for the wars with Hell, the knowledge of the enemy gained at great cost, are kept secret. In Nirvana, some who have achieved peace are not permitted to return to the aid of others. Even in Elysium, where no rule is universal, the gods keep watch over their own domains, enforcing the intervention budgets lest there be a war of all Law and all Evil upon Chaoic Good."
"Hell is made of nine planes, each only accessible from the last. The first plane, Avernus, is where the damned souls first arrive. It is the area Hell permits to travelers and divinations. The worse tortures are in the deeper layers, where none but devils may go. And so it is that the Good gods would pay a price, for telling Golarion how terrible Hell truly is; for it is news that Asmodeus bargained to keep secret."
"The Chelish you have met, strong enough to register an alignment and expecting Hell and having seen it in visions, are misled three times over. They think they cannot ever do enough Good to make up for their past. They think they cannot escape their masters, in this world or the next. And above all they are led to think - better the devil they know."