It would make excellent merchandise, this kind of permanent mental enhancement, but something seems wrong about taking what seems to have personal significance, and is intended as a gift, and putting it up for sale.
That's how you get fey on your behind, making a habit of such things. It's just bad juju.
The snacks, after he tests them himself, prove to be exceedingly novel and quite yummy. The headband he will dither over for a while longer, then receive Bar's guarantee that it is safe- "safe", apparently people occasionally make dramatic realizations about themselves under the influence of such things- And then he tries it on.
Well, that certainly is a thing. He thinks he'll wear it when talking to customers and leave it off when he's alone. The pretty flowers are a nice disconcerting touch, and the enhanced confidence allows him to delight in the deliberate juxtaposition with the rest of his aesthetic.
For himself he leaves a large round cake smelling sweet and faintly herbal, covered with berries and seeming somehow fresher than fresh, in a stainless steel cloche-
This is an Immortal Cake. It is a magical body-tempering food that is also extremely delicious. It will strengthen one's body towards a general, conceptual state of "perfection" or "immortality" as part of a process known as "cultivation". If you are unfamiliar with cultivation, you will still find it useful- Such knowledge and practice is not necessary to benefit, and would only eke out a bit more effect. The cake is perfectly safe for almost everyone; Ask Bar if you are unsure about it.
It may sometimes repair muscle or tendon damage, remove scars, repair hearing or sight damage, alleviate chronic pain, resist the effects of aging, etc. But will not restore entirely missing parts.
Each person can only benefit from an Immortal Cake once, and you must eat as much as you are going to eat in one sitting. It can be safely shared, though of course the effect will be lesser on each individual partaking.
For best results, perform intense exercise and body training for as long as you can stand, rehydrate, meditate or pray or perform other focus exercises, then eat the cake, and then exercise some more.