Edie is walking home from school. It's something she's done hundreds, thousands of times before. It's later than usual, but not really out of the ordinary--sometimes clubs let out late. It happens.
It's a perfectly safe route.
"If I say the word 'Kyubey' are you going to have any idea what I mean by it?"
"Magic exists. On February 13, you made a wish using a magical wish-granting creature called 'Kyubey,' which resulted in your becoming a magical girl. And now it's February 25--there must be some kind of time-affecting magic, I guess--I'm going to try something stupid." And she puts on a coat and goes outside, cups her hands and yells, at the top of her lungs, "KYUBEY!"
"Do you remember it being January 25 or February 17 ten minutes ago?" Edie asks the fluff.
"I remember it being February 17. Can witches and/or magical girls do time stuff?"
"Because I didn't know you existed on January 25, last time, I only found out after my sister became a magical girl, which it doesn't look like she is anymore."
You both have the potential to become magical girls! What else do you remember happening?
"Well, I remember the thing she wished to fix, I remember her being a magical girl for a few days and killing two witches and asking you a lot of questions."
"For the time travel or for how it is that I remember and she doesn't and you don't?"
"Uh, she actually mentioned the wording and I don't think it could plausibly have caused time travel, but--" and she relates the wording, "I sort of wondered if it made me immortal, and if so what kind--but I wasn't going to test it."