"In my culture - I didn't even actually realize before I showed up here just how many norms we have about this, but where I'm from you almost never address people by personal name and surname at the same time! You refer to people who aren't there that way, if it wouldn't be clear from context to just use one of the two, and then - unless the specific rhythm and sound of a famous person's name is part of how they're known, sometimes - you cut it down to one or the other, depending on formality level. So in, say, writing about me and my adventures in this here other universe, it's like, 'Isabella Swan' the first time in a given article and then 'Swan' if it's formal writing and 'Isabella' if it's my little brother. Also, a lot more people share specific names. We have only twenty-six characters to write with, and they represent sounds, not meanings, so names can sound and be spelled the same - sometimes on purpose. That means since my name is pretty common most people have met an Isabella before even if they're hearing about me for the first time, and they know the standard possible transformations of Isabella into a diminuitive, and might ask if they can call me one, and will know if they hear my brother calling me by one who he means. Also even if you aren't friendly enough with someone to use their first name, people don't just call me 'Swan' to my face, they'd say 'Ms. Swan', Ms. being a generic title."