Between one thing and another, with some awkwardness and some problems and some politicking, Bruce gets the approval of the Council of Fairytale Beings to go public about everything relating to Christmas. All the other fairytale beings are staying secret for now, but Bruce is clear to go all out.
He takes most of the fall semester off as medical leave, so he'll have the option to try to come back in the spring if being public lets him manage both time commitments. He's not optimistic, but he is ageless; if he doesn't fuck up and get himself killed he'll graduate eventually. He tells most of his family even less, with the exception of his cousin Jennifer, who helps with his attempts to predict the responses of the world's governments. Fortunately the North Pole is in international waters.
Christmas does not invade Halloween this year. It waits politely until Black Friday, then explodes across the Anglosphere in a riot of lights and decorated trees and innovative vegan desserts and even less content about the birth of Jesus than previously.