There is a store on a street corner that looks a little out of place. It's unobtrusive, other people are just walking by without looking at it, but strangely attention-grabbing. Through the window, it looks like an antique store; the faded wooden sign over the door and window says "Wake's Curiosities". (Anyone with witch potential finds the sign easy to read despite the fading, and the lights in the window inexplicably attention-grabbing.) You don't have to walk in... but if you're not in a hurry, why not?
(People who don't have potential but do sort of believe in the supernatural come in regularly. It's a real curio shop, not just an awakener, and Gwen likes visitors more than she dislikes hiding her feathers and worrying about letting obtrusive magic walk out the door.)