There had been a time, earlier in their transformation, when Mr Cards had been apprehensive at realizing that they were starting to adopt a more predatory mindset. Had they done their research, they might have seen the change coming... but in truth, their old self, that man they had been, had been astonishingly naive. As an experienced detective, they ought to have been more thorough in their investigations, but they were reckless in those early days, and had yet to learn to apply anything like an appropriate level of caution, even in dealings with the literal Devils of Hell... much to their regret, and the loss of several years of their life in Hell's service. Even after reclaiming their soul, and recoiling from the evil they had so carelessly done after surrendering it, they had somehow still been naive, and they really ought to have known better by then. They could at least have generalized that hard lesson to that other interesting contract before them, and investigated all the participants with a bit more thoroughness, and not merely the Deviless.
No, they hadn't known anywhere near as much as they ought to have known about the Masters of the Bazaar before dealing so heavily with them, much less insisting to join them. Oh, they had known that the Masters were powerful and inhuman. They had known that the Masters had predated the ancient city of Uruk. They had known that Mr Apples was the sole provider of the Hesperidean Cider, the drink that granted immortality. They'd experienced a vision of what had purported to be their true Destiny, standing with the other Masters as they moved on from the world. They had even shared a honey-dream with Mr Pages, enough to get a hint at the Masters' otherworldly origins, and thought themselves unusually well-informed as a result... though without the context to truly appreciate a quarter of what they'd learned.
At the time, that had seemed like more than enough to go on; they knew what they wanted, and that it was in the power of the Masters to grant it. And by the time they'd learned all of that, it seemed like it would've been a terrible waste to cast all their efforts aside when they were so close to victory. So it was they advanced to the final round, and staked their Destiny against Beechwood in that final desperate gambit, against the last of the poor monkey's own humanity... and then they'd won, and that was that. It was not truly their last chance to turn aside from Destiny. They had been tempted to simply ask for Time instead; time enough to become rich, to eventually buy immortality on their own terms. Perhaps even enough time to hold off that reckoning they had even then realized was due for the fifth of seven cities; a grand act of altruism that might be enough to atone for their earlier crimes. Still, time alone was not all they truly wanted. Ultimately, they wanted Power, and not mere political or economic power; they wanted to become something greater, something that could endure for millennia without ending, that would grow stronger with each year, and not weaker. They made their wish accordingly, with true feeling if not full knowledge, and so their Heart's Desire was granted.