There are three kinds, Effort, Sympathy, and Conquest. They each involve imposing your will on the world in different ways. With Effort, you push at it until you get what you want, with Sympathy, you coax it into doing what you want, and with Conquest, you command the world to be as you want. Sympathy makes you more diplomatic and more conflict-averse; Effort makes you stronger-willed but it also makes it harder to change your mind, and Conquest gives you stronger force of personality but also bossier. Most people who become mages specialize in one, if they have a particular resistance to the mental effect, or try to balance them so they cancel each other out a little. Also there's lots of meditation, that helps counteract the effects.